Attention Craftsmen!

My name is Matt Fifer and I am the founder of White River House & Home, a retail company based in historic Rogers, Arkansas (just blocks away from the very first Walmart store.)

Even though I’ve spent more than 20 years marketing multi-billion dollar consumer brands, my passion is for all things handmade.

At White River House & Home, we curate handmade items for the home. Furniture. Decor. Even food and beverages.

We offer our craftsmen partners a turnkey solution for gaining valuable exposure and for growing their part or full time business in our high traffic locations where we serve a discerning customer.

When you partner with us, we will:

  • Unpack and ticket your items.
  • Photograph and enter your items into our point of sale system, enabling both store and online sales (where appropriate).
  • Incorporate your merchandise into one of our many beautiful store displays.
  • Announce your collection and feature key items on social media (Facebook, Instagram).
  • Provide aggressive hospitality and service to all our visitors.
  • Provide shipping (when possible) and local delivery services.
  • Collect & remit sales taxes in compliance with state and local laws..
  • Provide you a monthly sales report and payment for items sold.

If you’re interested in learning more, please click HERE, then email me at

We look forward to getting to know you.

Matt Fifer - Founder